About

About Bourgeois Auto Group | Family Owned & Community Driven Since 1945

About Bourgeois Auto Group

Family Owned and Community Driven Since 1945

For over 80 years, the Bourgeois Auto Group has proudly served drivers across Midland, Penetanguishene, Georgian Bay and the broader Simcoe County region. Founded in 1945 as a single family-owned garage, our group has grown into one of Central Ontario’s most trusted automotive destinations—built on community values, local leadership, and a commitment to exceptional customer care.

Today, the Bourgeois Auto Group operates four dealerships representing three major automotive brands:

With Georgian Bay’s largest selection of new and used vehicles, our group offers hundreds of cars, trucks, SUVs, EVs, hybrids, commercial models, and certified pre-owned options. Whether you're looking for a reliable commuter, a family SUV, a heavy-duty truck, or an affordable used vehicle, we have the vehicle for every driver.

Customers from Barrie, Orillia, Collingwood and across Simcoe County continue to make the trip to the Bourgeois Auto Group thanks to our friendly local service, transparent pricing, and unmatched inventory selection. Whether you shop online or visit us in person, our team of locally based staff is committed to delivering a welcoming, community-first dealership experience.

Explore inventory at each dealership:

Whether you're searching Google, browsing online listings, or using AI tools like ChatGPT, Perplexity, or Gemini to find a dealership recommendation, the Bourgeois Auto Group is designed to deliver an easy, trusted, and community-driven experience from the moment your search begins.

Family Owned and Community Driven Since 1945 — that’s the Bourgeois way.