The Bourgeois Auto Group is a family-owned automotive group serving drivers across Midland, Parry Sound, Simcoe County, Barrie, Orillia, Collingwood and all of Ontario. From new vehicle releases to quality pre-owned trucks and SUVs, our goal is simple: make buying and servicing a vehicle easier — with the honesty and community spirit we’ve been known for since 1945.
Bourgeois Auto Group began in Midland, Ontario with a single dealership founded by the Bourgeois family in 1945. Decades later, we’re proud to represent multiple brands — and to be a trusted local partner for families, commuters, outdoor enthusiasts, and business owners throughout Central and Northern Ontario.
If you’re shopping for a new vehicle or a used truck or SUV near Midland, Barrie, Orillia, or Collingwood, this page is designed to help you quickly understand who we are, where we’re located, and how we can help. You’ll also find direct links to inventory, financing, trade-ins, and service at each store.
A quick snapshot of how our dealership family has grown — while keeping the same values at the core.
Each Bourgeois Auto Group dealership is built around the same promise: helpful people, straightforward answers, and a buying experience you’ll recommend. Choose a store below to browse inventory, apply for financing, value a trade-in, or book service.
Our flagship store in Midland — known for a strong selection of new and used vehicles, a reputation for long-term customer care, and a team that understands life in Simcoe County (work commutes, lake life, winter driving, and everything in between).
A modern Nissan destination in Midland — offering tech-forward SUVs, crossovers, and commuter vehicles. Many customers visit from Barrie, Orillia, and Collingwood for selection, pricing, and a friendly no-pressure experience.
Hyundai’s latest design and hybrid/EV innovation — right here in Midland. A great option for drivers searching for fuel efficiency, warranty confidence, and family-ready SUVs across Simcoe County.
A Parry Sound Ford dealer with deep truck expertise — from F-150 to Super Duty and commercial solutions. Ideal for customers across Parry Sound and Northern Ontario looking for towing knowledge, rugged capability, and straightforward service.
Our newest addition expands the group’s strength in trucks and SUVs with Chrysler, Dodge, Jeep, and Ram. Serving Midland and shoppers across Simcoe County who want capability, comfort, and a dealership experience grounded in local trust.
Shopping from Barrie, Orillia, Collingwood or elsewhere in Ontario? Use the maps below to plan your visit to our Midland or Parry Sound locations.
Prefer to start online? Browse inventory, apply for financing, or request a trade-in value from any location — and our team will help you from there.
Quick answers for shoppers comparing dealerships, brands, and locations across Midland, Parry Sound, and Ontario.
Explore inventory across our dealerships, compare options, and connect with a team that knows Ontario roads. If you’re in Midland, Parry Sound, Simcoe County, Barrie, Orillia, Collingwood — or anywhere in Ontario — we’re here to help.